If you’re running a business, you have a website. Or plan on having one soon. But do you know which four pages are essential for your site? And why they’re important? Today we’ll discuss these four most important pages for any website: home, about, services, and contact. By the end of this post, you’ll knowContinue reading “4 Essential Pages Every Website Needs”
Author Archives: Eva
Crafting an About Us Page: A Step-by-Step Guide to Engaging Your Audience
What to put on about us pages of websites is a common question to ask yourself. Not because there’s a lack of ideas but because it isn’t always clear how to communicate your story effectively. That said, there are certain standard elements that you can use to ensure that your About Us page is memorable andContinue reading “Crafting an About Us Page: A Step-by-Step Guide to Engaging Your Audience”
Snazzy Taglines Don’t Work!
Two things that come to mind when you hear the word Nike are the swoosh and the more-than-famous tagline “Just Do It.” And for a company that’s been in business for more than 58 years, these have reflected its success. But catchy taglines and great logos do not create a successful business. I’ve seen manyContinue reading “Snazzy Taglines Don’t Work!”
Why Your Website Needs CTAs
As a website copywriter, I’ve seen my fair share of homepages. And one of the first things I check for is how many call-to-action (CTA) buttons they have. It’s not because it’s a fixation of mine, but because I know how important having more than one CTA is. You see, a call-to-action is what helpsContinue reading “Why Your Website Needs CTAs”
Business Goals for 2022: The One Goal to Not Overlook
As you’re getting ready to start tackling your business goals for 2022, one of the most important goals you should consider, the one that gets overlooked a lot, is to communicate what you are trying to achieve with your customers in a way that makes sense to them. You can do this by reviewing allContinue reading “Business Goals for 2022: The One Goal to Not Overlook”
Why Your Facebook About Section Matters
You may be a small business that doesn’t have the money to invest in a website right now, but you still need your company’s information on social media. This is where Facebook comes in. But, if you’re going to start with Facebook as your primary marketing tool it makes sense for you to optimize yourContinue reading “Why Your Facebook About Section Matters”
Don’t Neglect Your Website Copy: Here’s Why
Do you have a website? If so, are you satisfied with the copy on your site? Chances are if you don’t have help creating quality content for your site, then it’s most likely not as good as it could be. And you have to remember, your customers and potential clients are skimming (right now) throughContinue reading “Don’t Neglect Your Website Copy: Here’s Why”
Why Every Small Business Needs a Website
If 2020 has taught us anything is that every small business needs a website. Your website shows your company’s legitimacy and credibility, something that people will be looking for when deciding whether or not they want to buy from you. You can use a website as a way of demonstrating how much expertise you haveContinue reading “Why Every Small Business Needs a Website”
The Benefits of Hiring A Copywriter For Your Small Business
You may be wondering why you should hire a copywriter for your small business. After all, it seems like hiring a copywriter is an unnecessary expense! But when you think about the many benefits of working with one, it becomes clear that investing in copywriting services can be worthwhile. So if you want an edgeContinue reading “The Benefits of Hiring A Copywriter For Your Small Business”