Brand Story Creation
The Client: Bloomsights purpose is to provide reliable mental health data in minutes to schools so that they can keep students’ well-being a top priority.
The Challenge: After many years of managing everything himself, the client was having difficulties with clarity when it came to defining his brand story.
The Solution: We started by creating a Brandscript to help him communicate his brand story and messaging more effectively. Next, we transferred what we had now learned and refreshed his vision, mission, tone guide & Voice chart so that Bloomsights can now confidently share their story with the world.