As you’re getting ready to start tackling your business goals for 2022, one of the most important goals you should consider, the one that gets overlooked a lot, is to communicate what you are trying to achieve with your customers in a way that makes sense to them. You can do this by reviewing all of the words on your website and landing pages and looking at how they make potential customers feel.
Here are a few things you can do to achieve this goal:
Write clear, concise, and compelling copy with a clear call to action
Do you want to hook your DREAM customer? Do you want them to make that leap and choose you? Make them feel like you’re speaking directly to them! Remember, they have a problem they need to solve and are looking for a tool to help solve it.
Your website’s copy needs to tell them, “Hey! I know you are ready to make the change and live the life you want. So if you choose me, that’s what I will give YOU.”
And your call-to-action needs to tell them how.
Use persuasive language to influence customers’ decisions
Websites with persuasive language can influence customers’ decisions in a manner of minutes! After all, it takes 5 seconds for your audience to decide if they want to spend more time on YOUR website.
By strategically placing persuasive language on your copy, you can tap into people’s emotions and create a desire. It will then encourage customers to take the action you want them to take, whether signing up for a free trial or making a purchase.
Test and revise your copy to ensure it is effective
Now, this is the fun part! Once you have written your copy, it’s time to test and revise it until it is effective because the language you should be using needs to speak to your customers in a way that makes them want to sign-up for a free trial, make that purchase, or book that appointment. And by making sure that the copy is easy to read and understand, you are one step closer to achieving this.
Remember, your copy needs to relate to them, and by revising and testing your copy, you can ensure that it is doing just this!
Make sure all of your website’s content is up-to-date and relevant
Finally, it’s essential to make sure that all of your website’s content is up-to-date and relevant so that it stays fresh and exciting for your customers. After all, this is the ideal customer you are writing to, connecting with, and trying to get them excited about YOU.
Now, I don’t mean you need to be updating every month or anything, but you should be looking at your website and landing pages regularly. Some of the questions to ask yourself during this time are:
- When was the last time it had an update?
- Did we add the new product/services?
- Can any of this content be enhanced to make it more useful for customers and more enjoyable?
I’ll be honest, this business goal for 2022 may not be the most exciting, but it is one that you cannot overlook. If the words on your website do not speak to your customers, they will probably leave without taking any action, leaving you without leads and sales!
So make sure to take a look at what copy is present in all areas of your site so that you can achieve this goal, and do let me know how it goes for your business!
However, if this sounds intriguing but intimidating, let me know! I would love to help you make your website copy more persuasive and compelling.
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