4 Essential Pages Every Website Needs

As a small business, you know how important it is for you to have an online presence. Because of this, your business either has a live website or is planning on getting one soon. But do you know which four website pages are essential for your visitors to have a great experience? Or, most importantly, why they’reContinue reading “4 Essential Pages Every Website Needs”

Crafting an About Us Page: A Step-by-Step Guide to Engaging Your Audience

What to put on about us pages of websites is a common question to ask yourself. Not because there’s a lack of ideas but because it isn’t always clear how to communicate your story effectively. That said, there are certain standard elements that you can use to ensure that your About Us page is memorable andContinue reading “Crafting an About Us Page: A Step-by-Step Guide to Engaging Your Audience”

Snazzy Taglines Don’t Work!

Two things that come to mind when you hear the word Nike are the swoosh and the more-than-famous tagline “Just Do It.” And for a company that’s been in business for more than 58 years, these have reflected its success. But catchy taglines and great logos do not create a successful business. I’ve seen manyContinue reading “Snazzy Taglines Don’t Work!”

Business Goals for 2022: The One Goal to Not Overlook

As you’re getting ready to start tackling your business goals for 2022, one of the most important goals you should consider, the one that gets overlooked a lot, is to communicate what you are trying to achieve with your customers in a way that makes sense to them. You can do this by reviewing allContinue reading “Business Goals for 2022: The One Goal to Not Overlook”

Why Your Facebook About Section Matters

You may be a small business that doesn’t have the money to invest in a website right now, but you still need your company’s information on social media. This is where Facebook comes in. But, if you’re going to start with Facebook as your primary marketing tool it makes sense for you to optimize yourContinue reading “Why Your Facebook About Section Matters”

Don’t Neglect Your Website Copy: Here’s Why

Do you have a website? If so, are you satisfied with the copy on your site? Chances are if you don’t have help creating quality content for your site, then it’s most likely not as good as it could be. And you have to remember, your customers and potential clients are skimming (right now) throughContinue reading “Don’t Neglect Your Website Copy: Here’s Why”

Why Every Small Business Needs a Website

If 2020 has taught us anything is that every small business needs a website. Your website shows your company’s legitimacy and credibility, something that people will be looking for when deciding whether or not they want to buy from you. You can use a website as a way of demonstrating how much expertise you haveContinue reading “Why Every Small Business Needs a Website”