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Build Trust
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Gain Confidence
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Expand Your Reach
How often have you felt frustrated trying to explain your product or service in ways that make people say:
“This is exactly what I’ve been looking for!” ?
Or better yet
“I’m so glad I found you.”
After all, isn’t this why you’ve invested months, days, and even years building your business?
Here’s the Thing: Your Job Isn’t to Stare at a Screen for Hours Trying to Figure Out the Perfect Words for Your Message.
- Or go over the voice of customer (VOC) data to find out what resonates with your target audience.
- Or do in-depth research on how your competitors position their services or products.
- Or spend time interviewing past and present customers to pinpoint how your prospects think & feel.
Your Job is to Focus on What You Do Best—Growing Your Business. And making an impact.
“Eva helped me find my brand’s voice.”
I’m happy with how Eva helped me find my brand’s voice. I felt lost with wording my email and FB ad campaign, but Eva knew what areas needed to be changed. Her analysis of my site and studying the world of my brand were thoroughly researched. What I loved the most was her listening and attention to detail. I couldn’t have found a better copywriter. Thank you so much, Eva. You’re awesome!
Melanie Jean, Founder of melaniejean.com
Because After Spending a Whole Bunch of Hours Establishing the Foundation of Your Business—Summoning the Perfect Words to Represent It Shouldn’t Be Agonizing!
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Be Heard
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Be Seen
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Be Remembered
Let’s make this a reality by
Utilizing
☑️ brand positioning
☑️ competitor research
☑️ message mining
☑️ interviews
☑️ forums
To create
✨ a powerful message that speaks directly to the heart
✨ a brand guide that will showcase your promise, mission & values
✨ A story that captures your audience’s attention
✨ a message strategy that you can take with you
✨ Clarity & Consistency!
And when you combine them all into one: you will get strategically placed copy that will leave your audience eager for more.
“Eva worked her magic on my website copy”
” Before my path crossed with Eva, I was frustrated that while I saw the big picture of my goals, I felt stuck and couldn’t move forward. I needed someone to provide clarity and help develop brand/ website copy. I tried to do it on my own multiple times, and it just did not work out. Eva listened, demonstrated expertise in understanding my struggles and goals, and executed with professionalism. I felt comfortable working with her as she not only listened but shared ideas and was patient with me throughout the project. I feel relieved and happy to have overcome this hurdle as she worked her “magic” on brand strategy and website content development. My favorite part about working with Eva was 1) her very clear and organized process and 2) when she would formulate and articulate so well something I may have been struggling with. Only a good listener and expert can do that. Thank you, Eva.”
Ib Dabo, Motivational Speaker
You Deserve the Peace of Mind That Comes With Knowing Your Message Is Turning Heads—the Right Way!
Let’s get you strategic copy that speaks directly to the heart:
Brand Message Strategy
Every business needs to crystallize its brand message. Think of it as your brand’s blueprint. It encapsulates your essence and allows you to build trust with the people you want to connect with.
Most importantly, it provides you with clarity!
This is a service for you if:
- You’re ready to say loud & proud: This is who we are!
- You want your clients, customers, contractors, vendors, and employees at every level to understand your business and be in sync with your mission & values.
- You’re ready to put your stamp on the world.
- You’ve had enough of generic messages that don’t take you anywhere.
- You want to express your products or services in a way that grabs the attention of your potential customers & results in sales.
It’s time to define your brand story before your audience does it for you. I’ll work with you to
- define your brand position
- establish your core elements:
⚡ brand story
⚡ description
⚡ mission statement
⚡ brand promise
⚡ elevator pitch
⚡ distinct UVP
⚡ language
Let’s give your business the competitive edge it deserves by turning your audience into irrationally loyal customers and clients.
This is where we put on our detective hats and dive in deep. First, we’ll get clear on the “why” of your business. Define your voice. Develop an understanding of your ideal person’s wants and needs through the use of voice of customer data & marketing research. And establish a brand positioning strategy based on our findings.
Message Strategy + Website Copywriting
You can only write copy once you have a strategy in place. Think of it as the gameplan leading you to victory—and tugs at the heartstrings of your audience along the way.
This is a service for you if:
- You are ready to get messy and look beyond features
- You are looking to become the guide to the hero—your ideal person
- You are so darn ready to simplify your message
Copy first. Design second. And if the clarity is not there. The words become meaningless. I’ll partner with you and
✏️ define a message strategy that enhances your distinctive characteristics that sets you apart from others
✏️ dive deep into voice of customer data to better understand the frustrations & desires of your ideal person
✏️ dig into message mining and interview past and current clients to make sure we hit the right note
✏️ develop thoughtfully written testimonials that resonate
✏️ create the wireframe that serves as the foundation for your website
✏️craft strategically placed copy designed to maximize the impact of your message
Mix in your brand voice and sprinkle storytelling along the way and we’ll end up with magnetic copy that draws your audience in & make them not want to look away.
This is where we put on our detective hats and dive in deep. First, we’ll get clear on the “why” of your business. Define your voice. Develop an understanding of your ideal person’s wants and needs through the use of voice of customer data & marketing research. And establish a brand positioning strategy based on our findings.
Email Marketing + Copy
In a world where social media reigns supreme, we tend to forget that we don’t own our followers.
And when it goes dark—oof! We are left hanging.
This is a service for you if:
- You are ready to nurture first. Sell second
- You are looking to build credibility & loyalty
- You are ready to personalize & segment
Make your audience fall in love with you all over again. Let’s partner to
📨 establish an email strategy that is tailored to your audience & their needs
📨 develop a welcome series & nurture track to help introduce your brand, showcase your products/services and build trust
📨 craft laid-out emails intended to maximize the impact
📨 devise newsletters with engaging content & timely offers
📨 segment & personalize email messages for maximum engagement
Let’s turn your subscribers into life-long customers who cannot wait to see what’s in store for them next.
This is where we put on our detective hats and dive in deep. First, we’ll get clear on the “why” of your business. Define your voice. Develop an understanding of your ideal person’s wants and needs through the use of voice of customer data & marketing research. And establish a brand positioning strategy based on our findings.
Sales Page Copywriting
Your sales page needs to act like a storybook. It should include the correct elements and call-to-action to get your audience to make a purchase decision.
This is a service for you if:
- You are ready to make the hard sell—without being too salesy
- You want to showcase your products/services in a way that resonates with your audience
- You’re done with fluff & filler and are ready to get results
Let’s make sure we have an irresistible offer that your target audience can’t refuse. I’ll partner with you and
📝 develop a message strategy that positions you & your products/services as the perfect solution
📝 craft strategic copy that drives urgency based on data-driven insights
📝 create a wireframe to showcase your offer
📝 integrate conversion-focused calls to action
📝 establish trust & credibility with customer testimonials
📝 Use storytelling to remove any last-second doubts
Together we can craft copy that is designed to magnify the impact of your offer & convert prospects into paying customers.
This is where we put on our detective hats and dive in deep. First, we’ll get clear on the “why” of your business. Define your voice. Develop an understanding of your ideal person’s wants and needs through the use of voice of customer data & marketing research. And establish a brand positioning strategy based on our findings.
The VIP Treatment
Once you’re in my books—you are my VIP client for life! For existing clients that need copywriting services beyond the core services listed above—I offer
✍️ strategy calls
✍️ seasonal email marketing campaigns
✍️ launch + email funnel copy
✍️ message mining
✍️ Testimonial writing
Let’s rock the industry & use the power of words to help you gain the momentum you deserve. I’m all in on your journey, so let’s do this together!
This is where we put on our detective hats and dive in deep. First, we’ll get clear on the “why” of your business. Define your voice. Develop an understanding of your ideal person’s wants and needs through the use of voice of customer data & marketing research. And establish a brand positioning strategy based on our findings.
Wait. What are you doing all the way down here?!