The Client: Macy’s is a well-established department store known for its top brands.
The Challenge: Macy’s will be holding its Fall Sweater Event from September 8-10. The event needs to attract male customers into its physical store to increase sales and awareness.
The Solution: My email strategy for this particular event was to highlight brands that men are looking for at a discount. This would give them the confidence they need while dressing at a fraction of the cost.