The Client: Stefy Draws is an artist providing designs and illustrations for personal and professional use.
The Challenge: I needed to come up with a brand voice that would resonate with who she is as an artist and reflect this on the copy itself.
The Solution: I focused on the impact her service has on her clients. Whether it is an illustration of a beloved pet or a design for an upcoming product, each of these requests is important. Hence the idea for the main headline “Not Just Pretty Pictures.”