Snazzy Taglines Don’t Work!

Two things that come to mind when you hear the word Nike are the swoosh and the more-than-famous tagline “Just Do It.” And for a company that’s been in business for more than 58 years, these have reflected its success. But catchy taglines and great logos do not create a successful business. I’ve seen manyContinue reading “Snazzy Taglines Don’t Work!”