You may be wondering why you should hire a copywriter for your small business. After all, it seems like hiring a copywriter is an unnecessary expense! But when you think about the many benefits of working with one, it becomes clear that investing in copywriting services can be worthwhile. So if you want an edge over other small businesses or just want better copy for yourself- read on!
But first, let’s start with answering an important question.
What exactly is a copywriter and what do they do?
A copywriter (like me) is a professional writer that specializes in creating copy for other businesses. They write about everything. From product descriptions and website copy to brochures, blog articles, advertisements, email funnels, newsletters and more.
Copywriters use copywriting skills like storytelling and persuasive writing techniques in order to influence the reader into taking action on whatever it is that you want them to do.
So what are the benefits of hiring a copywriter?
The benefits of working with a copywriter are plentiful. Here are a few reasons to hire one:
You’ll have a professional writer on your team
As a business owner, you’re already working hard to get your business off the ground.
The last thing you want is reinventing the wheel with content ideas or copy and writing them yourself, or worse yet, assign it out to a team member who may not have any experience at all in copywriting!
Hiring a professional copywriter solves that problem for you.
The copy will be believable, persuasive and well thought out
Good copywriters will work closely with you to find out what the company’s needs are and do the necessary research, such as thinking about all of the different angles, benefits and assumptions involved in what you are trying to achieve, in order to ensure that the writing is consistent with your voice and brand.
Which is essential for any business that wants their message to resonate with their target audience.
They’ll be able to help you with SEO and keywords
SEO and keywords placement are vital for any online business.
Understanding the true value of a keyword and how to rank for them via search engines takes patience, time and research.
This is where a copywriter comes in handy, because they’ll be able to help you with the placement of keywords and other SEO needs.
You might also find that your search engine ranking improves as well if you hire someone who knows what they are doing when it comes down to this aspect of content marketing.
In addition, a copywriter can create valuable, useful and meaningful content that targets specific keywords that people will gladly share via social media, which can eventually lead to improving your Google ranking for the selected keywords as well.
A copywriter can write copy for your website, social media pages and other promotional materials
Since they are professionals, copywriters know how to use words and phrases strategically so that your business gets a boost in visibility.
A copywriter can help you articulate what is unique about your company or product, which will make people more likely to share the content with their colleagues and friends.
The end result? More attention for you.
Does your business need a website or Facebook page?
A copywriter can help with this too!
Copywriters know how to speak to your future customers in a way that will make them want to do business with you.
They can assist your company with creating specific, tailored messages so they know what content should go on social media and when it needs to be posted.
One of the most important things is being able to speak in different ways depending on who you’re speaking too.
Still need more good reasons to hire a professional copywriter? They can help you with your blog posts and press releases as well.
When you hire a copywriter to write copy for your business, you will be able to focus on the important parts of running a successful business and less on the writing.
What about hiring a freelance copywriter?
Hiring a freelance copywriter (like myself) will eventually be more cost effective because they are working on a freelance basis.
A freelance copywriter will be able to offer their services at more affordable rates than having your small business pay an employee or large ad agency.
Additionally, hiring a freelance copywriter allows for increased flexibility in terms of scheduling and workload management because there is less pressure being placed on one person’s time.
A good copywriter will help you create a more professional image for your company
As a small business owner, your priority is to get in front of as many clients and customers as possible and less time on your business’s copywriting.
By hiring a copywriter your business will now stand out from the competition, create better customer experience, increase sales and boost your credibility.
In other words, by hiring a copywriter you will have a greater chance of converting visitors into customers-which is why they should be on your list of must-haves for any marketing strategy. Will you be considering a copywriter for your next project? Let me know in the comments below!