If 2020 has taught us anything is that every small business needs a website. Your website shows your company’s legitimacy and credibility, something that people will be looking for when deciding whether or not they want to buy from you. You can use a website as a way of demonstrating how much expertise you have in your industry and it’s also an option for clients who are unable to physically visit the location of your store.
Websites also allow you to share information with potential and existing customers, something that can help them feel more connected to your company. And if that’s not enough, it will allow you to reach so many more potential customers than just handing out flyers on street corners or spending money on expensive advertisements.
But I get it!
When you are running a small business, it can feel like there is never enough time in the day. You have to balance your work with managing employees and growing your company while taking care of all the household tasks as well. In this blog post, we will discuss the top 6 reasons why every small business needs a website.
Let’s get started!
While you may have a physical location and employees, it doesn’t mean that your customers know all about who you are. A website is a perfect place to explain what makes your company different from others in your industry. It also lets people know why they should choose to buy from you over competitors. Customers will likely be searching for information online before they make their purchase. And let’s face it, don’t you do the same when considering purchasing a product? Or try someone else’s services?
Promotes Your Brand
Your website is a great tool for building your brand and creating exposure to people who may not know much about you. It can help build goodwill with customers, which will make them feel more comfortable coming back in the future or referring other potential customers to you as well.
Your website is one of the best ways to show off your company’s expertise. It can help you share information with potential and existing customers who may have questions about what you do, or how it’s done. Your website can also be a place where you post content on your products or services making it easy for customers to choose you.
Reaches More Customers
Websites are a great way for businesses with limited advertising budgets or without any marketing experience to reach more customers, something that is becoming increasingly difficult these days. While print ads and television commercials can be pricey, websites offer an affordable solution while also reaching much larger audiences all at.
Creates Customer Service Opportunity
Your website is an extension of your business, which means that you can use it to provide customer service opportunities. Whether you are offering products or services online or in-store, customers will still want to know how they should go about purchasing and accessing them.
You Get Organic Traffic
Websites are search engine friendly which means they will show up on Google search result pages when people search for information about your company or industry. This is great because it means that you will be reaching a much wider audience than just the ones who are physically close to your location!
There are plenty of reasons for a website, in fact, I just shared 6 of them with you today! Whether you have a physical location, or not, it is important to have an online presence for your business. Websites are search engine friendly and they offer so many benefits that can help drive more traffic to your website, which means reaching more customers!
But let’s not forget, building your website is part one. Writing your website’s copy, well, that’s another story. Will you be considering a website for your business? Let me know in the comments below!