You may be a small business that doesn’t have the money to invest in a website right now, but you still need your company’s information on social media. This is where Facebook comes in. But, if you’re going to start with Facebook as your primary marketing tool it makes sense for you to optimize your About section first! Why? Well, this is where people will look before deciding whether or not they want to “Like” your page and even contact you. So what should go into this section? That’s what we’re going to talk about today!
Why does your Facebook’s about section matter?
Picture this: I’m looking for a nail salon near me and your business pops up. I’ve read some great reviews on Yelp and some not-so-great ones as well, but I decide to give you the benefit of the doubt and click on your website. Since you don’t have one, it takes me to your Facebook business page.
But once I get to it, all I see are a few descriptions of your services and nothing else. No pictures. No background on your business or any introduction to who you are and why I should choose you over the other nail salons in my area.
Normally, this is where we’d say bye-bye and find another salon that cares about their online presence as much as they do their services!
Let’s be honest, this is not what you want.
So, what should you do? How can you avoid this scenario and keep potential customers coming in the door?
It’s not a secret. Put yourself in your customer’s shoes and take the time to write a good About section because your Facebook copy matters!
Your “About” section is the first thing people see when they visit your business’s Facebook page. It should be clear, concise, and relevant to your company. This is the place to tell people about your business and answer any questions they might have.
So what should your Facebook About section include?
First of all, introduce yourself: It’s always nice to know who you’re doing business with. Not everyone wants to work with a faceless, nameless company; people like knowing they can trust the advice and products that come from your page. You’re building and nurturing a relationship.
Second, try to answer questions such as:
- Why should I choose you?
- Why should I pick your company instead of other companies in my area?
- Why your salon and not, let’s say, Samantha’s?
- What makes you better than the rest?
Remember, the more effort you put into writing your About, the more likely you are to get people through your doors.
So, what is your Facebook’s about section? Is it clear and concise or does it need work? What can you do to improve upon its current state? Try writing out a few drafts before posting on your page! And don’t be afraid of making edits in the future if something needs tweaking after people start “Liking” and “Sharing” your page with their friends on Facebook!
And remember, if you feel this is too time-consuming or overwhelming, don’t worry! Reach out to me. As a copywriter, I can help you come up with a solid About section and make your business stand out on social media!