As a website copywriter, I’ve seen my fair share of homepages. And one of the first things I check for is how many call-to-action (CTA) buttons they have. It’s not because it’s a fixation of mine, but because I know how important having more than one CTA is.
You see, a call-to-action is what helps drive conversions on your website. It’s how you get people to take the next step in their buyer’s journey with you. And if you don’t have a CTA, or only have one, then you’re missing out on potential customers and sales.
In this blog post, we will discuss what exactly is a CTA and the importance of having more than one on your website.
What is a call to action? And does my website need one?
First off, let’s address the elephant in the room. A call-to-action aka CTA is what helps your ideal person take that next step. It’s how you get them to convert. To take action.
They can be in the form of a button. An image. or even just underlined text. But they all have one thing in common–they need to be clickable.
And while we’re on the topic of clicks, I should mention that your CTA should never be something like “click here.” That’s just poor copywriting.
Instead, it should be action-oriented such as “Download Now” or “Get Started.”
Something that tells the person what they’ll get by clicking on it.
Believe it or not, it works! And that’s because potential customers want to be guided. They want to do what’s that next step that’s going to give them what they need.
So… does your website need a CTA? Of course! If you want to increase conversions and sales, then you need a CTA.
This brings me to the next topic.
How many call to action buttons does my website need
Here’s the thing. It’s not a one-size-fits-all type of situation. Depending on your business, products, and services–you will probably need a few.
Okay. It’s actually important to have more than one CTA on your website.
Here are the 2 types of CTA that you need to consider.
- Direct CTA
- Transitional CTA
Your direct CTA is the one that’s the most valuable. The one that you want them to take no matter where they are in your sales funnel.
This is the one you have to really think about. It’s one that’s going to lead to conversion.
When I’m working with clients, we always start with their direct CTA. The one that’s going to have the most value for their business.
So for example, if you’re a SaaS company, your direct CTA might be something like “Start Your Free Trial.”
… or if you’re a course creator, it might be “Enroll Now.”
The point is, it’s going to be different for every business. And that’s why you need to think long and hard about what your direct CTA will be.
Your transitional CTA is the one that helps people move from one stage of your sales funnel to the next.
It’s how you keep people moving forward and engaged with your brand. It’s the one they need to click to learn more. To reassure them that they’re making the right decision.
In other words, this CTA helps people transition to the next step in their buyer’s journey.
Remember, when visitors land on your website, they are at different stages of their journey–they might not be ready to commit right away. But, if you have a transitional CTA, it can help nudge them in the right direction.
A few examples of transitional CTAs are “Learn More,” “Download Now,” and “Subscribe.”
As with our direct CTAs’, these too are all action-oriented and tell the person what they need to do next.
So how many CTA’s do you need?
You need both. Direct and transitional CTAs on your website because they serve different purposes.
Tips for creating effective CTAs for your website
Website copywriting is my jam. So I’m going to give you a few tips on how to create effective CTAs for your website.
Here are some tips:
- Make them visible
- Use strong and actionable language
- Be clear and concise
- Use contrasting colors
- Make them clickable
- Place them strategically
- Test, test, test!
Let’s take it a step further! Here are a few CTA’s you can start using now!
- Book a Free Consultation
- Start Your Free Trial
- Get a Free Quote
- Enroll Now
- -Schedule a Consultation
- -Start Your Free Trial
- -Enroll Now
- -Get Started
- -Buy Now
- Learn More
- Download Now
- Learn More
- Read More
- Sign Up
- Watch Now
There you have it!
You now know how many CTAs your website needs. If you follow these tips, you’ll be well on your way to creating effective CTAs that will help increase conversions and sales for your business.
What’s your experiences with CTAs? Let me know in the comments below!
Need help creating a website that will help increase sales for your business?
Writing the right message for your website is essential to bringing in new leads and customers. You need to consider where your ideal person is in the buyer’s journey. And if this task is going to be one more thing you need to a add to your never-ending to-do list, I can help you with that.
I offer website copywriting services that will take the guesswork out of how to turn visitors into paying customers. Click here to learn more about my website copywriting services.