Joe Zieja’s $300k+ Email Marketing Makeover
Meet Joe
Joe Zieja, founder of LearnVoiceActing.com, was wearing all the hats in his business. From creating emails to developing courses and mentoring students, he was doing it all. While his efforts were bringing in revenue, Joe knew his email marketing had untapped potential. He wanted to do more.
Challenge
Joe’s email marketing had the basics—flows and campaigns—but they lacked personality, storytelling, and clear goals. His emails were inconsistent, with multiple CTAs and no cohesive strategy. Some flows were even overlooked entirely, leaving gaps in his marketing. It was like having holes in his wallet, with money slipping through unnoticed and opportunities left untouched.
When we partnered, we took a deep dive into his email marketing. From opt-ins to abandoned carts, newsletters, and everything in between, we reimagined his strategy. The goal was to make his emails feel personal, build a sense of community, and establish Joe as an authority in his field. We implemented a monthly strategy with planned emails and regular check-ins to ensure consistency and purpose.
The transformation was undeniable. Joe’s email marketing went from being an afterthought to a powerhouse for his business. Here are just a few highlights:
And these are just the measurable wins. The real proof was in the consistency, community-building, and authority Joe established through his emails.
Eva was exactly what I needed for my business. It took me forever to delegate this part of my company, and Eva’s timing was incredible. We were able to fortify our email program and actually start doing something with it for once, instead of just putting it on autopilot and taking our hands off the wheel. I am consistently converting customers through our email automation, and she responds to new email requests with thoroughness and alacrity that make ad hoc sales, new ventures, and brand awareness possible in a way that just wasn’t before having someone on my team handling the emails. Now email has gone from a headache to a valuable asset for my business, and it’s all thanks to Eva’s careful research and copywriting skills.
Joe Zieja
Owner of Learn Voice Acting