Snazzy Taglines Don’t Work!

Two things that come to mind when you hear the word Nike are the swoosh and the more-than-famous tagline “Just Do It.” And for a company that’s been in business for more than 58 years, these have reflected its success. But catchy taglines and great logos do not create a successful business.

I’ve seen many businesses try to emulate what Nike has done – using flashy marketing tactics and spending thousands of dollars on a copywriter to help them develop clever taglines that they think will increase their business popularity. But these companies need to understand that successful marketing isn’t just about a catchy tagline or logo – it’s about creating a brand that provides valuable, relevant information to your customers and builds trust with them over time.

Today we’ll talk about taglines, why they don’t work, and what your business needs to do instead.

What are taglines?

Taglines are short slogans or phrases that companies use to market themselves and get the attention of potential customers. They’re intended to be memorable, catchy, or funny. But they often become vague, confusing, or irrelevant to what a company offers.

Why don’t taglines work?

There are several reasons why taglines are not effective at increasing business popularity. For one, they often focus on a company’s brand or products rather than what the customer wants or needs. They also tend to be overly simplistic and fail to address complex issues or problems that customers may have.

Go back to Nike’s tagline. Nowhere does it mention what the product is all about. Instead, it focuses on the customer – what they want and need, not what the company wants to sell them. This is why it’s so effective – because it speaks to the customer on their terms.

But here’s the catch, Nike has been in business for so long that they don’t need to tell you what they offer–you already know.

Taglines tend to get cheesy

And often need help connecting with customers on a meaningful level. Instead of developing the perfect tagline for your business, it’s better to focus on building trust and providing valuable content that your customers will find useful. This can include 

  • blog posts
  •  helpful guides
  •  or actionable tips that help your customers solve problems or meet their needs

Worst of all, most people never even see the tagline

And this is especially true for small businesses, solopreneurs, creatives, and startups, who often don’t have the marketing budget or resources to invest in flashy marketing tactics.

So what should you do instead?

Focus on establishing a message strategy for your business that communicates what you offer and why customers should choose your products or services. This should include

  • creating a brand voice guide
  • a meaningful mission statement that will excite people to support you,
  • an elevator pitch that explains what you do in a way that’s easy for customers to understand
  • Website copy that communicates who you are and what you offer

And most importantly, start building relationships with your audience – not just trying to sell them something.

By providing value and communicating in a way that resonates with your ideal person, you can build trust, loyalty, and long-term success for your business.

Remember, people seek connection, not just products. And it starts with a message strategy.

taglines, message strategy, copywriter

In conclusion, taglines might seem like an easy shortcut to boosting business popularity, but they’re ineffective at increasing brand awareness.

Now I’m not saying don’t have a tagline–just don’t invest in this first. 😉


Why Your Website Needs CTAs

As a website copywriter, I’ve seen my fair share of homepages. And one of the first things I check for is how many call-to-action (CTA) buttons they have. It’s not because it’s a fixation of mine, but because I know how important having more than one CTA is.

You see, a call-to-action is what helps drive conversions on your website. It’s how you get people to take the next step in their buyer’s journey with you. And if you don’t have a CTA, or only have one, then you’re missing out on potential customers and sales.

In this blog post, we will discuss what exactly is a CTA and the importance of having more than one on your website.

What is a call to action? And does my website need one?

First off, let’s address the elephant in the room. A call-to-action aka CTA is what helps your ideal person take that next step. It’s how you get them to convert. To take action.

They can be in the form of a button. An image. or even just underlined text. But they all have one thing in common–they need to be clickable.

And while we’re on the topic of clicks, I should mention that your CTA should never be something like “click here.” That’s just poor copywriting.

Instead, it should be action-oriented such as “Download Now” or “Get Started.”

Something that tells the person what they’ll get by clicking on it.

Believe it or not, it works! And that’s because potential customers want to be guided. They want to do what’s that next step that’s going to give them what they need.

So… does your website need a CTA? Of course! If you want to increase conversions and sales, then you need a CTA.

This brings me to the next topic.

How many call to action buttons does my website need

Here’s the thing. It’s not a one-size-fits-all type of situation. Depending on your business, products, and services–you will probably need a few.

Okay. It’s actually important to have more than one CTA on your website.

Here are the 2 types of CTA that you need to consider.

  • Direct CTA
  • Transitional CTA

Direct CTA

Your direct CTA is the one that’s the most valuable. The one that you want them to take no matter where they are in your sales funnel.

This is the one you have to really think about. It’s one that’s going to lead to conversion.

When I’m working with clients, we always start with their direct CTA. The one that’s going to have the most value for their business.

So for example, if you’re a SaaS company, your direct CTA might be something like “Start Your Free Trial.”

… or if you’re a course creator, it might be “Enroll Now.”

The point is, it’s going to be different for every business. And that’s why you need to think long and hard about what your direct CTA will be.

Transitional CTA

Your transitional CTA is the one that helps people move from one stage of your sales funnel to the next.

It’s how you keep people moving forward and engaged with your brand. It’s the one they need to click to learn more. To reassure them that they’re making the right decision.

In other words, this CTA helps people transition to the next step in their buyer’s journey.

Remember, when visitors land on your website, they are at different stages of their journey–they might not be ready to commit right away. But, if you have a transitional CTA, it can help nudge them in the right direction.

A few examples of transitional CTAs are “Learn More,” “Download Now,” and “Subscribe.”

As with our direct CTAs’, these too are all action-oriented and tell the person what they need to do next.

So how many CTA’s do you need?

You need both. Direct and transitional CTAs on your website because they serve different purposes.

Need help bringing clarity to your website? Get in touch here and I’ll help you turn visitors into paying customers.

Tips for creating effective CTAs for your website

Website copywriting is my jam. So I’m going to give you a few tips on how to create effective CTAs for your website.

Here are some tips:

  • Make them visible
  • Use strong and actionable language
  • Be clear and concise
  • Use contrasting colors
  • Make them clickable
  • Place them strategically
  • Test, test, test!

Let’s take it a step further! Here are a few CTA’s you can start using now!

Direct CTAs

  • Book a Free Consultation
  • Start Your Free Trial
  • Get a Free Quote
  • Enroll Now
  • -Schedule a Consultation
  • -Start Your Free Trial
  • -Enroll Now
  • -Get Started
  • -Buy Now

Transitional CTAs

  • Learn More
  • Download Now
  • Subscribe
  • Learn More
  • Read More
  • Sign Up
  • Watch Now

There you have it!

You now know how many CTAs your website needs. If you follow these tips, you’ll be well on your way to creating effective CTAs that will help increase conversions and sales for your business.

What’s your experiences with CTAs? Let me know in the comments below!

Need help creating a website that will help increase sales for your business?

Writing the right message for your website is essential to bringing in new leads and customers. You need to consider where your ideal person is in the buyer’s journey. And if this task is going to be one more thing you need to a add to your never-ending to-do list, I can help you with that.

I offer website copywriting services that will take the guesswork out of how to turn visitors into paying customers. Click here to learn more about my website copywriting services.


Business Goals for 2022: The One Goal to Not Overlook

As you’re getting ready to start tackling your business goals for 2022, one of the most important goals you should consider, the one that gets overlooked a lot, is to communicate what you are trying to achieve with your customers in a way that makes sense to them. You can do this by reviewing all of the words on your website and landing pages and looking at how they make potential customers feel.

Here are a few things you can do to achieve this goal:

Write clear, concise, and compelling copy with a clear call to action

Do you want to hook your DREAM customer? Do you want them to make that leap and choose you? Make them feel like you’re speaking directly to them! Remember, they have a problem they need to solve and are looking for a tool to help solve it.

Your website’s copy needs to tell them, “Hey! I know you are ready to make the change and live the life you want. So if you choose me, that’s what I will give YOU.”

And your call-to-action needs to tell them how.

Use persuasive language to influence customers’ decisions

Websites with persuasive language can influence customers’ decisions in a manner of minutes! After all, it takes 5 seconds for your audience to decide if they want to spend more time on YOUR website. 

By strategically placing persuasive language on your copy, you can tap into people’s emotions and create a desire. It will then encourage customers to take the action you want them to take, whether signing up for a free trial or making a purchase.

Test and revise your copy to ensure it is effective

Now, this is the fun part! Once you have written your copy, it’s time to test and revise it until it is effective because the language you should be using needs to speak to your customers in a way that makes them want to sign-up for a free trial, make that purchase, or book that appointment. And by making sure that the copy is easy to read and understand, you are one step closer to achieving this.

Remember, your copy needs to relate to them, and by revising and testing your copy, you can ensure that it is doing just this!

Make sure all of your website’s content is up-to-date and relevant

Finally, it’s essential to make sure that all of your website’s content is up-to-date and relevant so that it stays fresh and exciting for your customers. After all, this is the ideal customer you are writing to, connecting with, and trying to get them excited about YOU.

Now, I don’t mean you need to be updating every month or anything, but you should be looking at your website and landing pages regularly. Some of the questions to ask yourself during this time are:

  1. When was the last time it had an update?
  2. Did we add the new product/services?
  3. Can any of this content be enhanced to make it more useful for customers and more enjoyable?

I’ll be honest, this business goal for 2022 may not be the most exciting, but it is one that you cannot overlook. If the words on your website do not speak to your customers, they will probably leave without taking any action, leaving you without leads and sales! 

So make sure to take a look at what copy is present in all areas of your site so that you can achieve this goal, and do let me know how it goes for your business!

However, if this sounds intriguing but intimidating, let me know! I would love to help you make your website copy more persuasive and compelling.

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Why Your Facebook About Section Matters

You may be a small business that doesn’t have the money to invest in a website right now, but you still need your company’s information on social media. This is where Facebook comes in. But, if you’re going to start with Facebook as your primary marketing tool it makes sense for you to optimize your About section first! Why? Well, this is where people will look before deciding whether or not they want to “Like” your page and even contact you. So what should go into this section? That’s what we’re going to talk about today!

Why does your Facebook’s about section matter?

Picture this: I’m looking for a nail salon near me and your business pops up. I’ve read some great reviews on Yelp and some not-so-great ones as well, but I decide to give you the benefit of the doubt and click on your website. Since you don’t have one, it takes me to your Facebook business page.

But once I get to it, all I see are a few descriptions of your services and nothing else. No pictures. No background on your business or any introduction to who you are and why I should choose you over the other nail salons in my area.

Normally, this is where we’d say bye-bye and find another salon that cares about their online presence as much as they do their services!

Let’s be honest, this is not what you want.

So, what should you do? How can you avoid this scenario and keep potential customers coming in the door?

It’s not a secret. Put yourself in your customer’s shoes and take the time to write a good About section because your Facebook copy matters!

Your “About” section is the first thing people see when they visit your business’s Facebook page. It should be clear, concise, and relevant to your company. This is the place to tell people about your business and answer any questions they might have.

So what should your Facebook About section include?

First of all, introduce yourself: It’s always nice to know who you’re doing business with. Not everyone wants to work with a faceless, nameless company; people like knowing they can trust the advice and products that come from your page. You’re building and nurturing a relationship.

Second, try to answer questions such as:

  • Why should I choose you?
  • Why should I pick your company instead of other companies in my area?
  • Why your salon and not, let’s say, Samantha’s?
  • What makes you better than the rest?

Remember, the more effort you put into writing your About, the more likely you are to get people through your doors.


So, what is your Facebook’s about section? Is it clear and concise or does it need work? What can you do to improve upon its current state? Try writing out a few drafts before posting on your page! And don’t be afraid of making edits in the future if something needs tweaking after people start “Liking” and “Sharing” your page with their friends on Facebook!

And remember, if you feel this is too time-consuming or overwhelming, don’t worry! Reach out to me. As a copywriter, I can help you come up with a solid About section and make your business stand out on social media!

freelance copywriter near the los angeles area

Don’t Neglect Your Website Copy: Here’s Why

Do you have a website? If so, are you satisfied with the copy on your site? Chances are if you don’t have help creating quality content for your site, then it’s most likely not as good as it could be. And you have to remember, your customers and potential clients are skimming (right now) through whatever you have written in order to decide if they’re going to do business with you. That’s a lot of pressure to put on yourself. Isn’t it?

But don’t worry. I got you.

In this post, I will share with you the benefits of hiring a copywriter and why it can be your best bet in making sure that your website copy is top-notch.

Let’s get started!

Why website copy is important

In order to make the decision of whether or not you should hire a copywriter, it’s important that we first figure out why website content is so important.

Let’s start with this: think about your own behavior when visiting any online site. You’ve probably looked through several other sites in search of what exactly it is that you’re looking for, but if it doesn’t capture your attention within the first few seconds… then you’re on the move to find a site that will. Right?

So what exactly does this mean?

Website copy is important because it’s the key to getting people interested in what you do in order to gain new customers.

So why hire a professional?

Now that we’ve established why it’s important to have good website content, let’s take a look at the benefits of hiring a copywriter.

One big benefit is that you’re not only getting quality work from someone who knows what they are doing and loves their job, but you also get to use your valuable time in other ways!

Besides, isn’t that the reason you started your business? So you could have more time to do what it is that you love?

Okay. But you might also be rolling your eyes at me right now because you do know how to write! And I’m not saying you don’t. In fact, I’m more than happy to go over as your second pair of eyes.

But writing copy is more than just putting words on paper (or screen) – it’s about convincing people that your product or service is what they’ve been looking for all along without coming off too pushy or even worse, boring.

It’s also more than just writing a blog post and calling it a day. You have to keep your website fresh with new content so that people always know you’re still around. This alone can be hard if you’re working on several projects at once.

And I don’t think this is why you went into business. Right?

So what are the benefits of hiring a copywriter?

Now that we’ve established the importance of hiring someone to take over your website copy, let’s talk about some benefits associated with doing so:

  • Your business now has a unique voice
  • Your website copy will now be easy to read and understand
  • You will now have helpful content that your customers and potential clients will find useful
  • Your company website is going to look much more professional than ever before.
  • And, of course…you’re going to have an easier time marketing because all the hard work’s been done!

In other words, hiring a professional copywriter can benefit your business in many ways! But I’m sure you already know this.

Final Thoughts

The bottom line is this: website copywriting should not be underestimated. It’s not something you can just throw together and hope it works. You need good, solid content to keep your customers interested in what you have to offer. So don’t neglect this important task any longer. Will you be looking at your site copy more carefully? Let me know in the comments below!

website copy is important

Why Every Small Business Needs a Website

If 2020 has taught us anything is that every small business needs a website. Your website shows your company’s legitimacy and credibility, something that people will be looking for when deciding whether or not they want to buy from you. You can use a website as a way of demonstrating how much expertise you have in your industry and it’s also an option for clients who are unable to physically visit the location of your store.

Websites also allow you to share information with potential and existing customers, something that can help them feel more connected to your company. And if that’s not enough, it will allow you to reach so many more potential customers than just handing out flyers on street corners or spending money on expensive advertisements.

But I get it!

When you are running a small business, it can feel like there is never enough time in the day. You have to balance your work with managing employees and growing your company while taking care of all the household tasks as well. In this blog post, we will discuss the top 6 reasons why every small business needs a website.

Let’s get started!

Builds Credibility

While you may have a physical location and employees, it doesn’t mean that your customers know all about who you are. A website is a perfect place to explain what makes your company different from others in your industry. It also lets people know why they should choose to buy from you over competitors. Customers will likely be searching for information online before they make their purchase. And let’s face it, don’t you do the same when considering purchasing a product? Or try someone else’s services?

Promotes Your Brand

Your website is a great tool for building your brand and creating exposure to people who may not know much about you. It can help build goodwill with customers, which will make them feel more comfortable coming back in the future or referring other potential customers to you as well.

Demonstrates Expertise

Your website is one of the best ways to show off your company’s expertise. It can help you share information with potential and existing customers who may have questions about what you do, or how it’s done. Your website can also be a place where you post content on your products or services making it easy for customers to choose you.

Reaches More Customers

Websites are a great way for businesses with limited advertising budgets or without any marketing experience to reach more customers, something that is becoming increasingly difficult these days. While print ads and television commercials can be pricey, websites offer an affordable solution while also reaching much larger audiences all at.

Creates Customer Service Opportunity

Your website is an extension of your business, which means that you can use it to provide customer service opportunities. Whether you are offering products or services online or in-store, customers will still want to know how they should go about purchasing and accessing them.

You Get Organic Traffic 

Websites are search engine friendly which means they will show up on Google search result pages when people search for information about your company or industry. This is great because it means that you will be reaching a much wider audience than just the ones who are physically close to your location!

Final Thoughts

There are plenty of reasons for a website, in fact, I just shared 6 of them with you today! Whether you have a physical location, or not, it is important to have an online presence for your business. Websites are search engine friendly and they offer so many benefits that can help drive more traffic to your website, which means reaching more customers!

But let’s not forget, building your website is part one. Writing your website’s copy, well, that’s another story. Will you be considering a website for your business? Let me know in the comments below!

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The Benefits of Hiring A Copywriter For Your Small Business

You may be wondering why you should hire a copywriter for your small business. After all, it seems like hiring a copywriter is an unnecessary expense! But when you think about the many benefits of working with one, it becomes clear that investing in copywriting services can be worthwhile. So if you want an edge over other small businesses or just want better copy for yourself- read on!

But first, let’s start with answering an important question.

What exactly is a copywriter and what do they do?

Why hire copywriter

A copywriter (like me) is a professional writer that specializes in creating copy for other businesses. They write about everything. From product descriptions and website copy to brochures, blog articles, advertisements, email funnels, newsletters and more.

Copywriters use copywriting skills like storytelling and persuasive writing techniques in order to influence the reader into taking action on whatever it is that you want them to do.

So what are the benefits of hiring a copywriter?

copywriters know

The benefits of working with a copywriter are plentiful. Here are a few reasons to hire one:

You’ll have a professional writer on your team

As a business owner, you’re already working hard to get your business off the ground.

The last thing you want is reinventing the wheel with content ideas or copy and writing them yourself, or worse yet, assign it out to a team member who may not have any experience at all in copywriting!

Hiring a professional copywriter solves that problem for you.

The copy will be believable, persuasive and well thought out

Good copywriters will work closely with you to find out what the company’s needs are and do the necessary research, such as thinking about all of the different angles, benefits and assumptions involved in what you are trying to achieve, in order to ensure that the writing is consistent with your voice and brand.

Which is essential for any business that wants their message to resonate with their target audience.

They’ll be able to help you with SEO and keywords

SEO and keywords placement are vital for any online business.

Understanding the true value of a keyword and how to rank for them via search engines takes patience, time and research.

This is where a copywriter comes in handy, because they’ll be able to help you with the placement of keywords and other SEO needs.

You might also find that your search engine ranking improves as well if you hire someone who knows what they are doing when it comes down to this aspect of content marketing.

In addition, a copywriter can create valuable, useful and meaningful content that targets specific keywords that people will gladly share via social media, which can eventually lead to improving your Google ranking for the selected keywords as well.

A copywriter can write copy for your website, social media pages and other promotional materials

Since they are professionals, copywriters know how to use words and phrases strategically so that your business gets a boost in visibility.

A copywriter can help you articulate what is unique about your company or product, which will make people more likely to share the content with their colleagues and friends.

The end result? More attention for you.

Does your business need a website or Facebook page?

A copywriter can help with this too!

Copywriters know how to speak to your future customers in a way that will make them want to do business with you.

They can assist your company with creating specific, tailored messages so they know what content should go on social media and when it needs to be posted.

One of the most important things is being able to speak in different ways depending on who you’re speaking too.

Still need more good reasons to hire a professional copywriter? They can help you with your blog posts and press releases as well.


When you hire a copywriter to write copy for your business, you will be able to focus on the important parts of running a successful business and less on the writing.

What about hiring a freelance copywriter?

benefits of hiring a copywriter

Hiring a freelance copywriter (like myself) will eventually be more cost-effective because they are working on a freelance basis.

A freelance copywriter will be able to offer their services at more affordable rates than having your small business pay an employee or large ad agency.

Additionally, hiring a freelance copywriter allows for increased flexibility in terms of scheduling and workload management because there is less pressure being placed on one person’s time.

A good copywriter will help you create a more professional image for your company

Get more clients by hiring a copywriter

As a small business owner, your priority is to get in front of as many clients and customers as possible and less time on your business’s copywriting.

By hiring a copywriter your business will now stand out from the competition, create better customer experience, increase sales and boost your credibility.

In other words, by hiring a copywriter you will have a greater chance of converting visitors into customers-which is why they should be on your list of must-haves for any marketing strategy. Will you be considering a copywriter for your next project? Let me know in the comments below!